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Virtue® Hair Products

The First Hair Care Products Built With Human Keratin.

Virtue Products Are Free Of Sulfates, Parabens, Phthalates, Synthetic Colors And Dyes. Gluten-Free. Cruelty-Free. Vegan.

At Virtue, A Group Of Bio-Scientists Had Found An Entirely New Way To Collect Keratin In Its Pure Form. This Incredible Protein Is What Makes Up 90% Of Our Hair, Skin And Nails. They Had Discovered Alpha Keratin 60ku®

All Virtue® Products Contain Alpha Keratin 60ku®, A Proprietary Hair-Healing Protein Clinically Proven To Transform Hair Into Its Healthiest Version Yet In As Few As Five Uses.



Extraordinary shampoos and conditioners that rebuild and restore with each use.



Reverse the damage with transformative treatments that heal, nourish, and repair.



Powered by two groundbreaking keratin proteins and born from regenerative medicine.